Tales Play
Mobile application for generating kids fairy tales.
Tales Play

Tales Play is a mobile application for generating fairy tales and stories for children using No-code technologies in collaboration with AI.

Mobile application development, testing, A/B testing, raising investments, pitch deck creation, marketing strategy, UX/UI design
Flutter flow, Flutter,
Chat GPT 4.0, Dall-E 3

4 weeks


at moderation
Product video review
Understanding the problem
A User Research was conducted, and it showed an the extreme need in some modern solution which allows millions of parents all around the world to read to their kids. It revealed that:

- Around 30% of parents in the whole World have a habit of regular reading to their children.

- In USA around of 8 million of households use to read to their kids 3-4 times a week.

- Young parents are highly involved in modern technologies and use then for spending more quality time with their children. In particular nowadays they pay attention to AI as to a mainstream innovation.

- An AI product that interacts with children somehow might be useful for million parents in the World.

Defining the MVP
As a result of the research, we identified the following key user requirements for a Minimum Viable Product:

- AI as a key featur. The artificial intelligence creates for kids unique fairy tales.

- Pool of genres and other settings. To create a story, users can set some parameters for the AI, such as: genre, level of realism, names and characteristics of the characters, descriptions of the location of the story.

- User friendly interface. The screen of interaction mechanics looks like a fairy journey for little ones and their parents.

- Gamification. After creation of each chapter in the end of a text block AI provides 4 bottoms - Choose how the story should or on or How the character should act, and 4 options to choose. It makes the user experience more interesting and turn the app in a type of game

In order for our developers to get started on the product architecture, we built the main screen layouts for the MVP based on sketches and came up with the following pages:

- Sign in screen
- Authorization of payment method and activation of 2 weeks free-trial
- Subscription to get the access to all functions of the app
- Screens for creation story - choisnig of the basic settings - genre, level of realism, names and characteristics of the characters, descriptions of the location of the story.
- Story loading page
- Story chapters pages - with the text and gamification elements (bottoms)
- My favorite stories list page
- Users profile and settings

According to this the No-code tool was chosen for the development. Flutter flow tool was chosen for the frontend and backend processes, Chat GPT 4.0 to generate text content and Dalle - 3 to generate pictures content to implement this project.

Our team used Flitter Flow, Chat GPT 4.0 and Dalle - 3 to develop a truely native mobile app which was sent to moderation in App Store and Google Play Market.
To provide an intuitive understanding of the structure of the application, we are testing right now the service map with potential users using the so-called tree testing, according to user tasks: "Where would you click if you wanted to do this?" Based on the test results, the Application map has been adjusted accordingly.
Working process
Work plan

First week
- Registration, creation of an individual account,
- Prototyping of screens,
- Integration of CHAT GPT and Dall-E 3,
- Backend setup

Second week
- Creating screens for creating a fairy tale - random or customized,
- Customized fairy tale - selecting fairy tale parameters

Third week
- Gamification is the function of choosing one option out of four to continue the story,
- Training a neural network - optimizing the fairy tale generation process,
- UX / UI design - layout of screens with design,
- Creation of tariffs

Fourth week

- Connecting a payment system,
- Activation of a two-week free trial,
- Upload to Google Play Market

Results and takeaways
Some key takeaways are that:

Focus on building an MVP. In a startup, there is only so much time and effort that you can invest so it's important to focus on the features that can deliver the highest value for your users.

Don't worry too much about the detail. Earlier in our journey, Clients made the mistake of worrying about the look of the UI design. Taking a step back and reassessing the user flows helped Clients to reprioritise the UX design. Ofcourse it's necessary to care about Usability, but do not set yourself the goal of reloading the product with various gimmicks.

Focus on the problem. At the end of the day, it is your users pains that you will be solving for so keeping that front of mind is important as it's easy to lose sight of this when you're bogged down in the day to day.

Aware your goal. That is why MVP is called so - Minimum Viable Product. Minimum - uncomplicated but main goals solving. Viable - proves it's necessity and urgency. Product - comlieted self-sufficient. Follow each letter of MVP definition and let it be created the new product.
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